TikTok Takes Over Tokopedia, Indonesia Unlocks New Trend?

By Editorial Team 11/12/2023
TikTok
Summary

  • TikTok Takes Over Tokopedia: TikTok will control 75 percent of Tokopedia shares, while the remaining 25 percent will stay with GoTo. TikTok commits to investing over US$1.5 billion to support Tokopedia's operations. The collaboration could be a win-win solution for both entities in the country's competitive landscape.

  • Potential Second-Tier E-Commerce Follows Suit: Strategic partnerships with social media giants can be interesting opportunities for second-tier e-commerce players, providing them with more ammunition to elevate their position in the market.

  • Waiting for Meta’s Next Moves: The anticipation is high for Meta's upcoming moves as its social media platforms maintain their dominance in Indonesia.

  • The Marriage of Social Media and E-Commerce Giants: A Potential Trend in Southeast Asia: Following Indonesia, Malaysia is considering regulatory measures in line with the burgeoning social commerce trend. Malaysia's Government has acknowledged concerns raised by the Indonesian government regarding TikTok.

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