Inside the TikTok Shop Fray: SMEs, Influencers, and Titans War
Summary
- TikTok Shop's operations in Indonesia have stirred controversy, raising concerns among small and medium-sized enterprises (SMEs) and e-commerce giants.
- Suspicions surrounding TikTok Shop persist, despite its explanation that the concept is different from Project S.
- Regulatory issues surrounding TikTok Shop's license may lead to potential suspensions, prompting discussions between TikTok representatives and the Indonesian President.
- TikTok Shop has been operating in Indonesia for just three years but has rapidly risen in the live-streaming segment. Surveys and research data indicate that TikTok Shop and Shopee Live are leading in this segment, leaving other e-commerce giants behind.
- Numerous recommendations have emerged from both internal and external government sources in response to the forthcoming regulations addressing social commerce's operations.
- Digital commerce continues to thrive as social media giants launch innovative solutions, intensifying their competition with e-commerce giants.