Lazada Massive Layoff Hints E-Commerce Business Map Transformation

In a strategic move reflecting the dynamic landscape of the e-commerce industry, Lazada, a prominent player in the market, has initiated a workforce restructuring, resulting in significant implications for employees across various departments, including the commercial and marketing teams. As reported by The Edge Singapore on Jan 10, Lazada executed a series of layoffs affecting executives at the regional level. It encompassed key positions such as chief customer care officer, chief marketing officer across different countries, and chief executive officer and chief logistics officer in Malaysia. 

Employees hailing from Singapore, Malaysia, Indonesia, Thailand, and the Philippines, ranging from associates to senior vice presidents, have taken to their social media accounts, signaling their active pursuit of new career opportunities. According to reports from Tech In Asia, Lazada aims to streamline its workforce by approximately 30 percent across the entire region. Lazada currently boasts 10,000 employees across six countries, including the Philippines, Indonesia, Thailand, Vietnam, Malaysia, and Singapore.