Tokopedia to Work On Digital Advertising with The Trade Desk

Tokopedia is teaming up with the global media buying platform, The Trade Desk, to work on the advertising solutions business.

Tokopedia senior vice president of ads solution Alfredo Setiabudi said the collaboration would allow advertisers to reach the most potential consumers on the open internet according to their activities in Tokopedia. "This collaboration helps marketers reach potential consumers," he said on Monday.

Alfredo said Tokopedia would provide user shopping activity data on the programmatic advertising shopping platform while still prioritizing the principles of security and protection of personal data based on existing regulations.

The Trade Desk Indonesia general manager Purnomo Kristanto said the collaboration with Tokopedia would allow for wider audience reach on various open internet channels, from e-commerce, over-the-top, connected TV, to streaming.