Tech Winter Looms Over E-Commerce
Throughout 2022, Shopee, Tokopedia, and Lazada dominated the Indonesian e-commerce market. App Annie reveals Shopee listed as the number one online shopping platform in Indonesia throughout 2022, with the highest number of downloads on Google Play and the Apple Store and active users monthly.
Moreover, SimilarWeb's data showed that the e-commerce platform Shopee had the highest number of visitors, with around 181 million per month, on average, in the last three months (October-December 2022). Tokopedia was in second place with 135 million visitors per month on average.