Una Brands New Funding to Boost Local Brand Acquisition


Singapore-based e-commerce brand aggregator startup Una Brands has secured US$30 million or around Rp 459 billion in Series B funding led by White Star Capital and Alpha JWC Ventures. This acquisition brings the total investment raised since 2021 to nearly US$100 million.

Una Brands will use these fresh funds to acquire more brands in several categories, from Home & Living, Mother & Baby, and Beauty & Personal Care. In addition, Una Brands will also continue to invest in developing its proprietary technology infrastructure that will allow the company to build more efficient infrastructure, multi-channel sales services, and business management platforms.

"This funding further strengthens our balance sheet and cash position as we continue to acquire the best brands and invest in technological excellence to move forward," Una Brands CEO Kiren Tanna said in a statement.

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