New Funding, New Identity for Berrybenka

By Editorial Team 17/02/2022
e-commerce
Summary

Fashion startup Berrybenka changes its identity and business model after raising US$7 million in funding. Berrybenka has changed its name to Grow Commerce and is running an e-commerce roll-up business. Grow Commerce Founder Jason Lambuda said the startup took the position of the House of Brands to support the growth of local fashion brands.

According to Jason, his team has developed its own online platform, built a network of offline stores, expanded and marketed in various online markets. "Grow Commerce is here to address the challenges faced by brand owners. We look forward to partnering with more local brands," Jason said on February 15, 2022. Grow Commerce also raised early-stage funding led by AC Ventures, followed by East Ventures and IRONGREY.

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