SiCepat Eyes Unicorn Status through Digital Ecosystem

By Editorial Team 10/01/2022
Unicorn
Summary

PT Digital Mediatama Maxima Tbk (DMMX), a subsidiary of PT M Cash Integrasi Tbk (MCAS) Group, and PT SiCepat Ekspres Indonesia (SiCepat) became shareholders in PT Dektos Digital Corbuzier, a content company managing Deddy Corbuzier's podcast and several mainstay programs on Youtube with more than 17 million subscribers. Various creative contents such as the podcast "Close the Door" and the stand-up comedy channel "Somasi" were watched by more than 3.2 billion viewers.

"We believe collaborating with the Corbuzier team can provide tremendous benefits in our digital content and promotion platforms, which have been already connected to hundreds of thousands of retail networks," Budiasto Kusuma, President Director of DMMX, said in an official statement on Friday. Meanwhile, The Kim Hai, Founder and Chief Executive Officer (CEO) of SiCepat, revealed that SiCepat would fully support the attempt to provide the best and interesting content for consumers, one of which was through collaboration with Deddy Corbuzier.

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