TikTok Challenges Indonesian E-commerce, Alerting Competitors

By Editorial Team 26/02/2021
e-commerce
Summary

ByteDance's TikTok has been aggressively expanding its e-commerce business arm over the past six months. Its strategy is to connect with millions of Shopify merchants, feature video shopping, and pilot e-commerce delivery with Walmart.

In Indonesia, TikTok recently expanded through the live room shopping cart feature launching in early February 2021. TikTok also plans to kickstart TikTok Shop shortly. "TikTok Shop has launched Seller University, a training center for sellers in Indonesia develop business on TikTok," China Money Network reported.

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