Teaming Up with Watsons, Erha Enters Singapore and Malaysian Markets

By Editorial Team 12/12/2019
Summary

PT Erha Indonesia is ready to expand overseas next year. Teaming up with Watsons, the Erha Clinic proprietor is aiming at the beauty product market in Singapore and Malaysia. Erha Indonesia Head of Modern Trade Channel Yosi Krisyanti, on Tuesday, December 10, said the expansion would start as early 2020. This action is a continuation of Erha Indonesia's business after penetrating the retail market through a partnership with Watsons.

Erha Indonesia will utilize the Watsons network for its expansion in Singapore and Malaysia. The leading products from the owner of Erha Derma Center, Erha Skin, and Erha Apothecary networks are skin and hair product series. Until December 2019, Erha Indonesia owns 97 branch shops in 38 cities in Indonesia. The branch shops consist of 19 Erha Clinic outlets, eight Erha Derma Center outlets, 33 Erha Skin outlets, and 37 Erha Apothecary outlets. Therefore, Erha Indonesia will continue to strengthen the domestic market. Each year, it targets to open at least 20 new outlets.

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