Unicorns Battle in Warung Market


According to Hong Kong-based CLSA Ltd research titled "E-warung, Indonesia's New Digital Battleground", about 65-70 percent of Indonesia's retail sales took place in traditional stalls (warung), which will become the main battleground for e-payment and fintech.

Warung is said to be the main door in financial inclusion in Indonesia, where only 49 percent of the population aged 15 years and over have a bank account. Thus, CLSA predicts that startups and unicorns will try to integrate offline services in traditional stalls with their platforms, known as offline-to-online (O2O) integration. Gojek, Grab, e-commerce platforms, and financial technology (fintech) firms began to target this market.

Start your free trial.

If you would like to get a 30-day free unlimited access to all of our insights, please click “Start free trial” button below. If you already have an account, please login.

What do subscribers receive?

As a subscriber, you’ll receive daily insights, weekly business digests, and quarterly industrial reports.

What kind of pieces will i get?

In-depth reports on assumption and impact analysis, as well as update and trends mapping, written by our credible and experienced analysts.

And, there is something else…

Enjoy a 30-day free trial, on us. Feel free to contact us with any additional questions you have.