Cosmetics Business Trend Among Pharmaceutical Companies
The competition in Indonesian cosmetics industry will get fiercer after a number of pharmaceutical companies entered into the business. Most recently, PT Phapros Tbk plans to develop facial care products for premature aging prevention. For the product development, Phapros cooperates with Airlangga University, Surabaya, to produce serum and cream.
Besides Phapros, PT Kalbe Farma Tbk and PT Kimia Farma Tbk have also entered into the cosmetics business. KAEF uses Marcks and Venus cosmetic and personal care brands for this business, while KLBF released a Toxin product called Truxanthin. This month, KLBF also launched its newest beauty product, Facille Dermal Filler, that can overcome wrinkles due to aging.